Focus groups can help to ensure that your survey tackles the priority issues from an internal ‘customer’ perspective and can also help to generate commitment to the employee survey process and any resulting actions.
We can design and facilitate focus group sessions with a selection of stakeholders (e.g. senior managers, other managers and a cross section of staff) to explore the employee engagement issues of importance to them and to further refine the relevant question areas.
Used in this way focus groups can ensure that:
staff understand the purpose of the survey and how data will be used
staff feel genuinely involved in the survey development process
the survey asks the right questions
your people are committed to the success of the project.
